KLS IMER Research Centre successfully hosted a highly anticipated week-long Online Faculty Development Program (FDP) on "Marketing Analytics" from January 16th to 20th, 2024. This specialized FDP witnessed an extraordinary response, with an impressive turnout of 75 participants from various corners of the country, including Jamshedpur, Coimbatore, Odisha, Varanasi, Mumbai, Bangalore, Lucknow, Belagavi and more, who registered and actively engaged in the program.

Dr. S C Patil, a distinguished Professor from Rani Channamma University, Belagavi graced the event as the chief guest. In his keynote address, Dr. Patil emphasized the paramount importance of staying updated with the latest technological advancements in the realm of marketing. He stressed the critical role of analytics in today's marketing domain, underlining its transformative potential..

The FDP featured two esteemed resource persons, Dr. Dhaval Maheta and Dr. Hitesh Parmar, both eminent academics from Gujarat University. In this one week they would provide hands-on sessions, demonstrating the practical use of analytical tools such as SPSS and Smart PLS, while addressing various pressing marketing concerns. Their expertise shall provide the participants with invaluable insights into the world of marketing analytics.

Dr. Arif Shaikh,Director, KLS IMER, delivered the presidential remarks, reaffirming the institution's unwavering commitment to fostering innovation and excellence in the field of management education.

Shri. R .S Mutalik, Chairman GC, KLS-IMER congratulated on successful conduct of the FDP and assuring great learning experience to the participants.

Dr. Ajay Jamnani, the FDP Coordinator, extended a warm and gracious welcome to all the participants, setting a harmonious and collaborative tone for the event.